What is SEO
Search engine optimisation (SEO) or search engine optimisation as the Americans call it, is the practice of modifying a website so that it is considered to be search engine friendly. If a website can be properly read by the search engine spiders, there is an increased probability of achieving desirable results in the search engine result pages (SERPs).
When search results come up almost 90% of people make their choice from first page listings alone. There are more than 21 billion web pages fighting for first page positioning and the skill of search engine marketing is in getting your website featured prominently on the major search engines, using the right keywords to target your audience.
The primary task for a search engine optimisation company is to understand what the search engines are looking for and which elements they give greater weight to. This is the Holy Grail of search engine optimisation and even though some companies employ “black hat” techniques to deceive each search engine, natural and ethical Internet marketing techniques that are approved in the search engine optimisation industry prevail for search engine listing longevity.
We understand that changes will always be a feature in the world of search engines.
Several years of research have gone into feeding the knowledge that our team of programmers and developers have, and we are constantly monitoring what gets results and what does not. Our aim is to get your website listed where you want it to be, so that you get the visitors that you need. As you are aware, it is all very well having a website with bells and whistles, but if you do not have the visitors, you have nothing. We work in partnership with all of our clients to ensure that our performance is exactly what they expect.
So what makes my site more searchable?
Only intelligent keyword choices, well written source code, some tricks of the trade and relevant content presented clearly to both the user and search engine alike will achieve good, long term results.
Search Engines’ ever-changing rules
Each month we witness changes instigated by search engines to ensure both commercial prosperity for them, and quality of results for the user. Google ‘cleaned up’ its listings several times to ensure only relevant sites are listed, and rejected sites using trick optimisation methods. Yahoo! acquired several new search technology companies and launched a new spider and paid inclusion method. MSN launched a spider program as part of its move to dominate the search market.
Why not call our team on: 01254 30 40 88 and see what we can do for you.