Chris is a brilliant illustrator who joins KP STUDIOS on the graphics side of the team for the “unusual” projects that need that magic, as well as graphic design Chris is part of a CRIM COLLECTIVE a collaborative group who use illustration as their artwork.

Below is an example of his work, WELCOME ONBOARD CHRIS.

The Hunter and the Hunted from Crim Collective on Vimeo.

The administration of Kshocolat, a Scottish brand that was well liked but never quite managed to make the cut through with consumers it needed to in order to survive, has been on the whole treated with sadness by marketers.

With this in mind KP Studios created Branding, Website design and build, Marketing material and Stationary for Colin Woolford Principal of the creative thinking Headhunters.

Stationary and branding was designed to reflect the meaning of a “NORTHCOL” (The ‘North Col’ is  a route up Mount Everest which has been the path less trodden, the path which is toughest up the mountain, the biggest mountain in the world) as well building the website on a CMS platform to let Northcol manage its own content on the new web adveture that is www.northcolconsulting.co.uk.

According to reports, a bookmaker is refusing to pay out on a bet worth £7.1million to South Western graphic designer Cliff Bryant who placed money on snow fall on Christmas Day.

With this in mind KP Studios came up with the branding you see today, all based round a blooming lillie the branding shows how a candidate after thraing can be confident and motivated toward success.

The project enabled KP Studios to create all aspects of the brand from, Stationary to website as well as e-marketing and PDF brochures.

IMS COACHING are now the proud owners of a strong brand and fully self manageable website that allows owner Imelda O’Keeffe to add/edit/delete her content with out occurring further costs

BBC reports:

Melbourne has suffered its hottest night since 1902 as a heat wave grips southern Australia.

While much of the northern hemisphere is suffering from unusually cold conditions, night-time temperatures in Melbourne have reached 34C (93F).

The situation was made worse as air conditioning shut down when power cuts hit homes. Electricity companies said transformers had failed in the heat.

Many residents chose to spend the night on the beach.

Temperatures were expected to rise to 40C (104F) on Tuesday, before becoming cooler.

The city was also hit by more than 100 train cancellations as air conditioning failed on trains, and the heat caused rails to buckle.

Fire warnings

Across Victoria state, paramedics attended to 70 people who had collapsed because of heat-related problems.

Resident Andrew Jefferson, of Ballarat, west of Melbourne, emigrated from Britain in 2001 and said: “It’s probably the most uncomfortable night I’ve ever had down under.”

Richard Whitaker, a senior meteorologist for Australia’s Weather Channel, said northerly winds from inland were responsible for the Melbourne heatwave.

“Over the last 50 years there is no doubt in Australia, we’ve seen a rising temperature trend,” he said.

Earlier this month, meteorologists said the last 10 years had been the hottest on record in the country.

Firefighters in South Australia fought three bushfires, and code red fire warnings remain in place for Victoria and New South Wales.

What ever it is we love it, and love the branding.

Owner and Developer Brian Cross, took the idea of creating the website to bring the arts together and asked KP Studios to create something with a classical feeling that would not date, but become vintage with time.

based around 1900’s artwork kp studios created the branding that you see today to keep the classic feel of the arts and to coincide with the heritage of what the arts means today.

A little over a year ago,  we took the decision that the agency wouldn’t engage in any more pitches. It wasn’t an easy decision – it split the board BUT once the decision was made the entire team got behind the new way of working. We took the decision because we had seen a long-standing trend. There is no need to embellish this other than to say that the weaker Marketing Directors/Managers and their like always wanted us to pitch while the great and inspiring Marketing Directors, Managing Directors and Business Owners didn’t.

The later certainly were not in anyway naïve – they were the absolute opposite. Serious, highly paid individuals either operating at board or with a direct and respected report to board. They were miles above being interested in CV building because they would always be in employment where they wanted to be – in short….they were players. It is also worth saying that they all agreed that the pitch process was way too time consuming and ‘flawed’.

Our experience with the other camp had been poor. It wasn’t, as we stressed at the time, that we had experienced a poor pitch run -  in fact quite the opposite -  we had an enviable record. However in almost all the ‘pitch’ win situations we had experienced, the work was slow, painful, there was little to no ability post-pitch to make decisions and, in many situations, the pitch winning idea wasn’t implemented. On top of this, the monies discussed weren’t available and to cap it all the client then tells you on the quiet that they hate their job and are moving.

We didn’t take the decision to stop pitching because the risk was all ours and the effort was hardly ever rewarded. We took the decision because with those ‘players’ who were appointing us on a mix of our case studies, reputation and chemistry (although with the later it has to be said that, in their determination for results, ‘chemistry’ was sometimes overlooked), the ongoing work was fast and dynamic – fuelled by the type of senior decision making you would expect. These people allowed us access to their fellow board members to ensure our work could resonate. I recall a few of them discussing that for them ‘marketing was business and business was marketing’. Oh how we agree with that.

So we took the decision to aim ALL our efforts at finding and engaging ’players’. We took the decision to withdraw from pitches where the client-to-be was demanding to see some creative and or unqualified strategic advice. That’s not to say that we don’t turn up at the odd pitch and hijack a meeting where the client is expecting to see some ‘nice creative ad ideas’ and instead we deliver a 10 point charter on exactly why we don’t pitch, because we have converted these on at least three occasions and had the pitch cancelled.

There is always tonnes of debate about pitching, its expense, its fragility and farce.

For those interested in exploring another way we can report that one year in we have seen a far higher business conversion under our no pitch model – more importantly we have a stable full of very serious and senior clients which allow us to get on with the work and support us with fast decisions and financial resource.

Perhaps we have unearthed a previously undiscussed issue that pitch-loving clients remain to be unable to make choices and decisions post the pitch stage, where as those who follow a better logic go on to give the agency a sporting chance of ongoing success.

Summary: I think agencies who like pitching should pitch and are better suited for the type of client who will pitch. On the other hand if you despise the ethics and sheer lack of logic in the pitch process…there IS another way. There will always be exceptions – such as an existing client of an agency deciding to pitch an account. In that situation an incumbent might decide that as they have the insight required to push forward some new alternative ideas that are qualified but again should it get to that? Surely if a relationship isn’t working than a client must simply move on. No pitch needed. And one final thought: whilst ever the marketing press get off on celebrating a pitched win above a straight win there will always be some false  belief that clients who pitch their work have better work to pitch with bigger budgets which simply isn’t true.

Stationary and marketing material was designed with quality in mind  (This is what Gene Sutcliffe is all about) we created our designs to be printed on pearlescent paper with gold metallic inks in a simple single colour print.

The website was created with a magazine look (that has been carried throughout the latest marketing campaign) and feel that gave visitors not only information about what Gene Sutcliffe is all about, but allows visitors to get the latest fashion news.

Marketing stratagies and material where worked on along side genes daughter caroline to creat mailshots, email campaigns as well as establishing new clients,

Mailable marketing material where designed with the look and feel of a magazine and personalised to each client (7500 of them)

if you would like to book a sitting in our studio, then please feel free to call us on 01254 672947 to speak to our photographer.