Facebook marketing and advertising can work for any type of business. With over 28 million users in the UK alone (250 million users Worldwide) and an average time on site of 26 minutes, Facebook is undeniably the most engaging medium currently available for online advertisers.The problem is that Facebook advertising is hard. 4 out of 5 businesses who try it fail because they don’t understand how to make it work.
How Does Facebook Advertising Work?
Facebook advertising is about targeting people. It’s not enough to put an ad out and hope it works – that’s why most people fail at Facebook advertising. Instead, you’ve got to target each user as individually as possible with as many unique campaigns targeting as many unique demographics as possible.With Facebook advertising, you can target people based on age, gender, marital status, interest and many other features. You’ve then got to target each demographic permutation with an ad that’s as relevant as possible. That’s the start – then you’ve got to send them to a landing page or Facebook page that serves their interest.
Our Facebook Advertising Process
First, we’ll research and segment your audience into hundreds of unique segment variations. Then, we’ll target each unique segment with relevant, compelling ads written by our expert copywriting team. Our optimisation team will monitor the performance levels of each segment, pushing your budget towards the segments that are performing best whilst constantly looking to further improve the ad creative.All this is made possible by our expert campaign managers and software that makes it possible to generate hundreds of unique campaigns simultaneously
Making Your Facebook Page
Having a Facebook presence is fast becoming a must-have and we know how to make the most of it. We’ll help you engage with your audience, get ‘liked’ and leverage this popularity with compelling offers and social engagement.Building a Facebook page and advertising on Facebook are two very different things – your page is a relationship marketing platform and your ads are direct marketing… but if you can reinforce your direct marketing (ie your Facebook ad campaigns) with relationship marketing (i.e. a strong Facebook page), you’ll really see what it can do for your business.
Let Us Amaze You
Facebook is here to stay. You probably haven’t seen enough success stories to want to dive right into it but you’re on this page because you’re looking to be ahead of the pack and grow your customer base, just like the Coca Cola’s or the Nikes of this world.
Let us show you what it’s all about – contact us on 07968 093 856