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	<title>KP STUDIOS &#187; Blog</title>
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	<link>http://kpstudios.co.uk</link>
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		<title>Why We use WordPress</title>
		<link>http://kpstudios.co.uk/why-we-use-wordpress/</link>
		<comments>http://kpstudios.co.uk/why-we-use-wordpress/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 11:06:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://kpstudios.co.uk/?p=3176</guid>
		<description><![CDATA[We often get asked why we can create Full Content Managed SEO friendly websites for a fraction of what our competitors can, the answer isn&#8217;t that we do a bad job nor is it that we dont&#8217; know what we are doing, quite the opposite really, we have used a CMS called WORDPRESS for over [...]]]></description>
			<content:encoded><![CDATA[<p>We often get asked why we can create Full Content Managed SEO friendly websites for a fraction of what our competitors can, the answer isn&#8217;t that we do a bad job nor is it that we dont&#8217; know what we are doing, quite the opposite really, we have used a CMS called WORDPRESS for over 7 years now, from when it first started as a blogging CMS base and watched it grow to an amazing open source CMS  that we use on ALL of our websites, the client ALWAYS gets a custom website, always designed to their brief, always designed to fit their budget and always designed from the ground up, but the core engine behind it is a free CMS tested and bug checked by thousands of users and testers over many a year, do you get this from your current design team, i thought not.</p>
<p>Its a tough decision for a design &amp; development to use a Free &#8220;open Source&#8221; CMS as there is a lot to take into consideration when choosing it for a client, is it future proof, is it stable, is their support, and more important, is it right for the clients project.</p>
<p>The answer on 99% of the projects we undertake is yes, <strong>Wordpress</strong> is stable, is secure is 99.9% bug free ( trust me that&#8217;s 99.9% better then most custom CMS&#8217;s i have worked with)</p>
<p>So before we even start to quote for a project, we can usually guarantee that we will be in the right ball park with prices, if not under budget.</p>
<div style="display: none;">
<p>In this short report we will try to explain why is the Wordpress  publishing platform better in many terms than a Custom Content  Management System. Although a Custom built CMS might sound as the  perfect solution when it comes to websites of any complexity it is not  the perfect truth.</p>
<p><img src="http://vitriolconsult.com/wp-content/uploads/2010/01/wp-logo_03.png" border="0" alt="Wordpress vs Custom CMS" /></div>
<div>
<p>Nowadays the level of development of systems like <strong>Wordpress</strong> is so advanced  to allow simple modifications of the system without touching the core  of the platform to be adapted under any needs thus keeping lower costs,  less time consumption, security levels and better future <strong>development</strong> of features and extra needs. That’s exactly why high-level clients use  it for their wesbites:</p>
<p>The Prime Minister of United Kingdom: http://www.number10.gov.uk/<br />
The New York Times: http://www.nytimes.com/ref/topnews/blog-index.html<br />
FORD: http://www.thefordstory.com/<br />
Golf Royalty: http://golf-royalty.com/</p>
<p>These and many more examples of <strong>Wordpress</strong> customization to fit ones needs can be shown. As follows are the reasons  why <strong>Wordpress</strong> is a good system:</p>
<p><strong>1) Wordpress will never outdate.</strong><br />
In fact, <strong>Wordpress</strong> is a system used by millions around  the globe, allowing for the best and largest “bug-checking” team in the  world, and once glitches in the system are revealed <strong>Wordpress</strong> comes up with an immediate upgrade. And even if it is not about bugs,  even if it is about making the system better there will always be new  updates therefore the system will never outdate.</p>
<p><strong>2) Wordpress helps you save time and money</strong><br />
Instead of spending time on waiting until a good, bugless and expensive  <strong>custom system</strong> is developed, it takes considerably less  time and resources for developers to concentrate on creating features  needed by the client to be installed into <strong>Wordpress</strong> and  work on the design of the front end. Also, learning to use <strong>Wordpress</strong> is much easier as there is plenty of  documentation available on the  Internet, which is much easier than having someone explain “how the new  super advanced custom <strong>CMS</strong> works”.</p>
<p><strong>3) Wordpress is quicker and more optimized</strong><br />
Wordpress is known to be one of the best DB driven systems available at  the moment, thus being one of the quickest Open Source platforms on the  internet. Moreover it has the ability of optimizing the database so as  not to lose data and work faster under heavy traffic.</p>
<p><strong>4) Wordpress is the best for Search Engine Optimization (SEO)</strong><br />
This is a fact, <strong>Wordpress</strong> driven sites get indexed by  Search Engines much faster and better than custom system driven sites  do, due to the cleanliness of the code and the features it has.</p>
<p><strong>5) Anyone can use Wordpress</strong><br />
At any point in time should the client decide to update his site with  new features, new design etc it will be enough to hire a <strong>Wordpress developer</strong> and  not look for someone to understand someone else’s code.</p>
<p>So what is the conclusion: Pretty simple really, if you NEED A CMS WEBSITE that you have full control over that you can manage and you don&#8217;t have any running costs with a design/web company and you dont have 5-10k to spend on a custom content management system they you really should be using WORDPRESS developers like us.</p></div>


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		<title>END OF IE6!</title>
		<link>http://kpstudios.co.uk/end-of-ie6/</link>
		<comments>http://kpstudios.co.uk/end-of-ie6/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 12:23:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
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		<guid isPermaLink="false">http://kpstudios.co.uk/?p=3148</guid>
		<description><![CDATA[It appears the Google company will be phasing out support for the browser shortly. I don&#8217;t  have Internet Explorer 6 installed on my computer, so I can&#8217;t verify  this first hand, but illogical it seems not and a simple Twitter search shows multiple people  confirming the news. Heck, some are even downright [...]]]></description>
			<content:encoded><![CDATA[<p>It appears the <a href="http://www.google.co.uk">Google</a> company will be phasing out support for the browser shortly. I don&#8217;t  have Internet Explorer 6 installed on my computer, so I can&#8217;t verify  this first hand, but illogical it seems not and a simple <a href="http://www.twitter.com">Twitter</a> search shows multiple people  confirming the news. Heck, some are even downright  ecstatic over the news.</p>
<p>The online video behemoth is pointing to &#8216;modern&#8217; browsers like  <a href="http://google.co.uk">Google</a> Chrome (twice on the same page even, unsurprisingly), Internet  Explorer 8 and Firefox 3.5 as alternatives.</p>
<p>With the impending move, YouTube follows in the footsteps of that  other Web 2.0 poster child, Digg, which recently hinted  at wanting  to cut support for the browser too. Digg&#8217;s User Experience  Architect Mark Trammell at the time wrote that the site is strongly  considering removing essential features like digging and commenting for  IE6 users. He explained that while IE6 users make up around 5% of site  traffic, it only accounts for 1% of diggs, buries, and comments.</p>
<p>YouTube so far hasn&#8217;t officially communicated about the desire to  drop support for IE6, but it&#8217;s conceivable that like Digg it would  rather have its developers spend time optimizing the service for newer,  better browsers than wasting man hours on the oft-despised Microsoft  browser. We recently reported that Internet Explorer is losing  market share to FireFox and Safari at a rapid pace.</p>
<p>There is good reason behind this but you also have to take into consideration, I think this is a kind of short-sighted and selfish approach at times and every project has to be treated as a individual case .  Sure it&#8217;s a  royal pain to put in conditional CSS statements and PNG hacks because  IE6 doesn&#8217;t understand PNG transparency, but do we really think that  just leaving out the hacks so that users see the &#8220;ugly side of IE6? will  convince them to upgrade their browsers?  No, it won&#8217;t.  I&#8217;ll tell you  what it will do: it will make them head for the back button quicker than  you can say &#8220;Bill Gates&#8221;, and on to a competitor&#8217;s site who IS  customer/reader focused and who understands that many of these people  who are still on IE6 don&#8217;t even realize they need to upgrade.  They may  not even have a choice, as they surf the Internet during their lunch at a  company stuck in the dark ages, or they might even know there is a  newer version out there, but haven&#8217;t the slightest clue as to how to  install it.</p>
<p>We did a project with a local council that the department where struggling to see the website in its true format, we checked our code we cross browser check and double checked but to no avail could we replicate what was happening with the screengrabs they where sending us, it was only until we asked them to send a screengrab of the ABOUT box when we discovered they where on IE 5.5 YEP you heard it here IE 5.5, YES A TEN YEAR OLD browser, for a multi million pound council, so who is to blame do we charge the client more because their IT department hadn&#8217;t moved on, or do we as a company bite the bullet and do the changes that are needed, yep we bite the bullet, we redesign, we shuffle DIVs into place and we get the job done, cos that&#8217;s how we roll, but the lesson learned is ALWAYS FIND OUT WHAT THE CLIENTS BROWSER IS and cost accordingly, or alternatively, pop round to their office and hit the upgrade button when they are not looking!</p>


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		<title>Role model day</title>
		<link>http://kpstudios.co.uk/role-model-day/</link>
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		<pubDate>Mon, 08 Mar 2010 15:37:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[Cracking start to a project, working alongside Slater PR this morning, here in the studio where we transformed the design studio into a photo studio to get some shots of Entrepreneurs/Role Models which varied from Vintage clothes owners to chubby design studio owners (wonder who that could be!) and football coaches to fabricators.
Photos will be [...]]]></description>
			<content:encoded><![CDATA[<p>Cracking start to a project, working alongside Slater PR this morning, here in the studio where we transformed the design studio into a photo studio to get some shots of Entrepreneurs/Role Models which varied from Vintage clothes owners to chubby design studio owners (wonder who that could be!) and football coaches to fabricators.</p>
<p>Photos will be now passed over to Slater PRs capable hands to help market and promote reasons why life in sunny (sometimes) Darwen isn&#8217;t all that bad and that education+skills+determination+passion=success.</p>
<p>Images will be used in and around Blackburn/Darwen in the forms of flyer&#8217;s, posters and Billboard adverts.</p>
<p>Watch this space to see the final outcome of the project as we will put some bits in the main work section.</p>


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		<title>KP welcomes Am Telecoms</title>
		<link>http://kpstudios.co.uk/kp-welcomes-am-telecoms/</link>
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		<pubDate>Mon, 15 Feb 2010 09:29:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://kpstudios.co.uk/?p=3087</guid>
		<description><![CDATA[KP Studios welcomes Am Telecoms to its friends list, AM Telecoms a forward thinking mobile telecoms company who thrive in offering a service second to none have commissioned KP Studios to re-brand, redevelop and move forward their online and offline presence, with branding already on it way KP Studios will be revealing the entire project [...]]]></description>
			<content:encoded><![CDATA[<p>KP Studios welcomes Am Telecoms to its friends list, AM Telecoms a forward thinking mobile telecoms company who thrive in offering a service second to none have commissioned KP Studios to re-brand, redevelop and move forward their online and offline presence, with branding already on it way KP Studios will be revealing the entire project soon, watch this space for updates.</p>


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		<title>A New Team Member</title>
		<link>http://kpstudios.co.uk/a-new-team-member/</link>
		<comments>http://kpstudios.co.uk/a-new-team-member/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 15:47:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://kpstudios.co.uk/?p=3037</guid>
		<description><![CDATA[KP Studios welcomes its latest addition to its arsenal, Chris Margerison, Graphic designer Chris joins us after his studies at Huddersfield University, prior to him going to Finland in 2011 to study at the University of Kuopio.
Chris is a brilliant illustrator who joins KP STUDIOS on the graphics side of the team for the &#8220;unusual&#8221; [...]]]></description>
			<content:encoded><![CDATA[<p>KP Studios welcomes its latest addition to its arsenal, Chris Margerison, Graphic designer Chris joins us after his studies at Huddersfield University, prior to him going to Finland in 2011 to study at the University of Kuopio.</p>
<p>Chris is a brilliant illustrator who joins KP STUDIOS on the graphics side of the team for the &#8220;unusual&#8221; projects that need that magic, as well as graphic design Chris is part of a CRIM COLLECTIVE a collaborative group who use illustration as their artwork.</p>
<p>Below is an example of his work, WELCOME ONBOARD CHRIS.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="960" height="720" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=8907901&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=ffffff&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="960" height="720" src="http://vimeo.com/moogaloop.swf?clip_id=8907901&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=ffffff&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><a href="http://vimeo.com/8907901">The Hunter and the Hunted</a> from <a href="http://vimeo.com/crimcollective">Crim Collective</a> on <a href="http://vimeo.com">Vimeo</a>.</p>


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		<title>Kshocolat, A Brand Worth Saving?</title>
		<link>http://kpstudios.co.uk/kshocolat-a-brand-worth-saving/</link>
		<comments>http://kpstudios.co.uk/kshocolat-a-brand-worth-saving/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 13:55:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://kpstudios.co.uk/?p=3032</guid>
		<description><![CDATA[
The administration of Kshocolat, a Scottish brand that was well liked but never quite managed to make the cut through with consumers it needed to in order to survive, has been on the whole treated with sadness by marketers.

The company will close after over six years in business and mean the loss of 25 jobs [...]]]></description>
			<content:encoded><![CDATA[<div>
<p>The administration of Kshocolat, a Scottish brand that was well liked but never quite managed to make the cut through with consumers it needed to in order to survive, has been on the whole treated with sadness by marketers.</p></div>
<div>
<p>The company will close after over six years in business and mean the loss of 25 jobs across its shops in Glasgow, Edinburgh and London.</p>
<p>Formed in 2003 by CEO Simon Coyle, the brand aimed to sell ‘stylish’ and ‘luxurious’ chocolates to consumers such as chilli almond chocolate and champagne truffles.</p>
<p>Ultimately, despite receiving investment in 2008 of £1million, the company just wasn’t able to make it work, due, in some part, to the economic conditions.</p>
<p>But is it a brand that is worth saving?</p>
<p>The world is seeing its banks being &#8216;bailed out&#8217; by Governments out of neccessity. But what about brands that have potential for success, which consumers &#8211; albeit not yet enough consumers &#8211; actually like?</p>
<p>Kshocolat clearly had a great deal going for it and had created a strong concept within a very difficult marketplace.</p>
<p>Kenny Allan, former creative director of Third Eye Design (now Marque) which initially devised and developed the brand when it launched and continued to work with it through his own consultancy El Studio, said he was ‘surprised and saddened’ by the news.</p>
<p>“The initial discussions with Kshocolat were always to conceive a brand that reflected a luxury product but, importantly was accessible to a younger audience,” explained Allan as to how the brand was initially conceived.</p>
<p>“We needed to create a systematic approach to the design that initially would work across a range of over fifty products. Creating a consistent look was paramount and it was achieved through a combination of colour, textures and materials. The labels were also hand tipped which reflected a very craftsmanship approach.”</p>
<p>Nick Cadbury, creative director at branding agency Threebrand said he believed that anyone looking to take over the brand would need a full understanding of its marketplace in order to make a success of Kshocolat, but that he felt the brand’s consumers would welcome its revival.</p>
<p>During his involvement with the brand, Allan saw Kshocolat move from its initial focus of the luxury chocolate market, to target ‘a more mainstream’ market, a move he fully supported.</p>
<p>Gerry McCusker, managing director of Glasgow digital agency Dog Digital was also involved in the brand&#8217;s position when his company was involved in the brand’s online presence.</p>
<p>He that he felt that while the product was heavily branded, the visual aspects of the brand were positioned ahead of the experiential part.</p>
<p>“Possibly consumers felt that the brand was too sophisticated for them, so chose to opt for a competitive product. I know that there was a strong drive to product sampling, but again the entry point may have been a little too refined a taste for the wider market,” explains McCusker when asked why the brand never broke through to the mainstream market.</p>
<p>“I feel they were caught between being something that was a special and infrequent buy, in a market full of frequent &amp; impulsive buyers,” he added.</p>
<p>Asanka De Silva, managing director of brand consultancy Strateegia, believed that the Kshocolat brand has some interesting things to teach many brand owners, especially considering that he believed the brand lived up to the expectations created by its ‘stylish and contemporary’ position.</p>
<p>“A quick look at financial data of Kshocolat available publicly shows a very dismal picture. The company has failed to make any profits since the inception in 2001 despite a gross margin of approximately 44%. Although the company turnover increased significantly over the years, it does seem they’ve failed to get a grip on their cost base resulting in net losses every financial year.</p>
<p>“With increased competition in the modern world, it is no longer enough for companies to just develop superior brands and hope that they would make money. Marketers need to be commercially aware and be grounded in operational realities beyond their traditional communication focused approach.”</p>
<p>De Silva added that marketers need to be held accountable for ultimate profitability of their brands.</p>
<p>“The brand could still have a future under a new management if they were to take a harder look at the entire value chain from production through to consumer to create a sustainable model for future. Perhaps, this could fit well within an existing company operating in the same market or similar market that brings synergies to reduce cost base. Either way, let’s hope this isn’t the last we see of a well thought out good consumer proposition.”</p></div>


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		<title>Graphic Designer seeks legal advice after £7.1m bet payout is rejected</title>
		<link>http://kpstudios.co.uk/graphic-designer-seeks-legal-advice-after-7-1m-bet-payout-is-rejected/</link>
		<comments>http://kpstudios.co.uk/graphic-designer-seeks-legal-advice-after-7-1m-bet-payout-is-rejected/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 13:30:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://kpstudios.co.uk/?p=3014</guid>
		<description><![CDATA[
According to reports, a bookmaker is refusing to pay out on a bet worth £7.1million to South Western graphic designer Cliff Bryant who placed money on snow fall on Christmas Day.

Bryant placed two £5 accumulator bets on snow falling across 24 towns and cities in the North and Midlands on Christmas Day, but bookmaker Ladbrokes [...]]]></description>
			<content:encoded><![CDATA[<div>
<p>According to reports, a bookmaker is refusing to pay out on a bet worth £7.1million to South Western graphic designer Cliff Bryant who placed money on snow fall on Christmas Day.</p></div>
<div>
<p>Bryant placed two £5 accumulator bets on snow falling across 24 towns and cities in the North and Midlands on Christmas Day, but bookmaker Ladbrokes refused to pay out claiming that the bet was accepted by mistake.</p>
<p>The company has, however, paid out on the single bets which it says are relevant – a sum of £31.78 instead.</p>
<p>Each bet would have netted Bryant £4.9million and £2.23 million, but Ladbrokes has apologised to Mr Bryant for the mistake.</p>
<p>The graphic designer is now seeking legal advice on the matter.</p>
<p>Source: <a href="http://www.thedrum.co.uk/news/2010/01/08/12370-graphic-designer-seeks-legal-advice-after-7-1m-bet-payout-is-rejected">the drum</a></div>


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		<title>Britain V&#8217;s Australia</title>
		<link>http://kpstudios.co.uk/britain-vs-austrailia/</link>
		<comments>http://kpstudios.co.uk/britain-vs-austrailia/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 13:28:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>

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		<description><![CDATA[Woke up the other day and looked at my cars dashboard to see a MINUS TEN reading, I didn&#8217;t know this was possible in the UK, and at the same time Australia are suffering a heat wave
BBC reports:
Melbourne has suffered its hottest night since 1902 as a heat wave grips southern Australia.
While much of the [...]]]></description>
			<content:encoded><![CDATA[<p>Woke up the other day and looked at my cars dashboard to see a MINUS TEN reading, I didn&#8217;t know this was possible in the UK, and at the same time Australia are suffering a heat wave</p>
<p>BBC reports:</p>
<p><strong>Melbourne has suffered its hottest night since 1902 as a heat wave grips southern Australia.</strong></p>
<p>While much of the northern hemisphere is suffering from unusually cold conditions, night-time temperatures in Melbourne have reached 34C (93F).</p>
<p>The situation was made worse as air conditioning shut down when power cuts hit homes. Electricity companies said transformers had failed in the heat.</p>
<p>Many residents chose to spend the night on the beach.</p>
<p><!-- E SF -->Temperatures were expected to rise to 40C (104F) on Tuesday, before becoming cooler.</p>
<p>The city was also hit by more than 100 train cancellations as air conditioning failed on trains, and the heat caused rails to buckle.</p>
<p><strong>Fire warnings</strong></p>
<p>Across Victoria state, paramedics attended to 70 people who had collapsed because of heat-related problems.</p>
<p>Resident Andrew Jefferson, of Ballarat, west of Melbourne, emigrated from Britain in 2001 and said: &#8220;It&#8217;s probably the most uncomfortable night I&#8217;ve ever had down under.&#8221;</p>
<p>Richard Whitaker, a senior meteorologist for Australia&#8217;s Weather Channel, said northerly winds from inland were responsible for the Melbourne heatwave.</p>
<p>&#8220;Over the last 50 years there is no doubt in Australia, we&#8217;ve seen a rising temperature trend,&#8221; he said.</p>
<p>Earlier this month, meteorologists said the last 10 years had been the hottest on record in the country.</p>
<p>Firefighters in South Australia fought three bushfires, and code red fire warnings remain in place for Victoria and New South Wales.</p>


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		<title>To Pitch Or Not To Pitch</title>
		<link>http://kpstudios.co.uk/to-pitch-or-not-to-pitch/</link>
		<comments>http://kpstudios.co.uk/to-pitch-or-not-to-pitch/#comments</comments>
		<pubDate>Tue, 12 Jan 2010 16:24:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[FROM THE DRUM:
A little over a year ago,  we took the decision that the agency wouldn’t engage in any more pitches. It wasn’t an easy decision – it split the board BUT once the decision was made the entire team got behind the new way of working. We took the decision because we had seen a long-standing trend. There [...]]]></description>
			<content:encoded><![CDATA[<p>FROM THE DRUM:</p>
<p><span style="font-family: Verdana,Helvetica,Arial;"><span style="font-size: 12px;">A little over a year ago,  we took the decision that the agency wouldn’t engage in any more pitches. It wasn’t an easy decision – it split the board BUT once the decision was made the entire team got behind the new way of working. We took the decision because we had seen a long-standing trend. There is no need to embellish this other than to say that the weaker Marketing Directors/Managers and their like always wanted us to pitch while the great and inspiring Marketing Directors, Managing Directors and Business Owners didn’t.</span></span></p>
<p>The later certainly were not in anyway naïve – they were the absolute opposite. Serious, highly paid individuals either operating at board or with a direct and respected report to board. They were miles above being interested in CV building because they would always be in employment where they wanted to be – in short….they were players. It is also worth saying that they all agreed that the pitch process was way too time consuming and ‘flawed’.</p>
<p>Our experience with the other camp had been poor. It wasn’t, as we stressed at the time, that we had experienced a poor pitch run -  in fact quite the opposite -  we had an enviable record. However in almost all the ‘pitch’ win situations we had experienced, the work was slow, painful, there was little to no ability post-pitch to make decisions and, in many situations, the pitch winning idea wasn’t implemented. On top of this, the monies discussed weren’t available and to cap it all the client then tells you on the quiet that they hate their job and are moving.</p>
<p>We didn’t take the decision to stop pitching because the risk was all ours and the effort was hardly ever rewarded. We took the decision because with those ‘players’ who were appointing us on a mix of our case studies, reputation and chemistry (although with the later it has to be said that, in their determination for results, ‘chemistry’ was sometimes overlooked), the ongoing work was fast and dynamic – fuelled by the type of senior decision making you would expect. These people allowed us access to their fellow board members to ensure our work could resonate. I recall a few of them discussing that for them ‘marketing was business and business was marketing’. Oh how we agree with that.</p>
<p>So we took the decision to aim ALL our efforts at finding and engaging ’players’. We took the decision to withdraw from pitches where the client-to-be was demanding to see some creative and or unqualified strategic advice. That’s not to say that we don’t turn up at the odd pitch and hijack a meeting where the client is expecting to see some ‘nice creative ad ideas’ and instead we deliver a 10 point charter on exactly why we don’t pitch, because we have converted these on at least three occasions and had the pitch cancelled.</p>
<p>There is always tonnes of debate about pitching, its expense, its fragility and farce.</p>
<p>For those interested in exploring another way we can report that one year in we have seen a far higher business conversion under our no pitch model – more importantly we have a stable full of very serious and senior clients which allow us to get on with the work and support us with fast decisions and financial resource.</p>
<p><strong>Perhaps we have unearthed a previously undiscussed issue that pitch-loving clients remain to be unable to make choices and decisions post the pitch stage, where as those who follow a better logic go on to give the agency a sporting chance of ongoing success.<br />
</strong><br />
Summary: I think agencies who like pitching should pitch and are better suited for the type of client who will pitch. On the other hand if you despise the ethics and sheer lack of logic in the pitch process…there IS another way. There will always be exceptions – such as an existing client of an agency deciding to pitch an account. In that situation an incumbent might decide that as they have the insight required to push forward some new alternative ideas that <em>are </em>qualified but again should it get to that? Surely if a relationship isn’t working than a client must simply move on. No pitch needed. And one final thought: whilst ever the marketing press get off on celebrating a pitched win above a straight win there will always be some false  belief that clients who pitch their work have better work to pitch with bigger budgets which simply isn’t true.</p>


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		<title>A Trip To the Seaside</title>
		<link>http://kpstudios.co.uk/a-trip-to-the-seaside/</link>
		<comments>http://kpstudios.co.uk/a-trip-to-the-seaside/#comments</comments>
		<pubDate>Mon, 14 Dec 2009 10:12:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[Out and about with the 8mm fish-eye lens while walking in Blackpool..I love working with HDR images, they can so easily make a mediocre image look spectacular.





		
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			<content:encoded><![CDATA[<p>Out and about with the 8mm fish-eye lens while walking in Blackpool..I love working with HDR images, they can so easily make a mediocre image look spectacular.</p>


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