A strong corporate branding and logo design will help maximise your business performance over time.
Successful and effective brands are built from the inside of an organisation, this is accomplished by ensuring what you do is effectively aligned to what you say.
Key components to delivering a strong corporate identity or branding and logo design is to properly define and then deliver on your promises. This creates two things; value and trust.
We can help you make sure that what you do is easily understood and effectively communicated. We do this through the creation, development and testing of visual, verbal and strategic corporate identity and branding systems.
Strategy & Positioning Systems clearly defining who you are, these are the foundations of your brand.
Brand positioning establishes what you want your brand to stand for in the minds of your customers. When developing a brand or corporate identity we focus our answers on the following questions:
What is your mission?
What is your number one, unique message, what sets you apart?
How do you want to be described by your customers?
How do you want to be viewed by your people?
Identity – Visual and Verbal Systems
Defining how you organise and present your corporate identity
Successful and effective brand and corporate identity systems makes the structure of your organisation clear and easier to understand and deal with. In addition they create relevant and recognisable forms which are used to represent what you stand for.
A strong corporate identity and brand image knows what is represents. It has a distinctive visual and verbal identity. They speak clearly to your audiences in words and images.
This visual and verbal representation encompasses the positioning of your brand. Our visual and verbal systems will effectively distinguish you from the competition and will be embedded in the foundations of your business.
A brand is only as effective as those people who deliver it.
Training, engagement and motivation of your people will be key in delivering a successful and effective brand. Our focus on communicating your vision, values and mission will be encapsulated through an exciting engagement programme, where your people will understand the value that your brand represents and also how to deliver this.